Groundwork EGCby The MotherhoodEmployee generated content
The art of
good influence
Your team learned to post on LinkedIn in the workshop. Groundwork is what keeps them posting after it: prompts and ideas in their own voice, a plan for the month, and the numbers to show it is working.
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How it works
Three steps, every month
- 01
The Motherhood sets the voice
Your brand's voice, topics and posting rules, written once and reviewed by you before anything goes out.
- 02
Your team gets prompts and ideas
Every month, each person receives starting points written for them and their voice. Never a finished post: they write it.
- 03
Everyone sees it working
Posts are read back for reactions and comments, daily then weekly. Employees see their own growth. You see the team's.
What makes it different
AI suggests, people write
The model produces prompts and ideas only. It never writes a finished post, and nothing is posted on anyone's behalf.
Private by default
An employee's drafts, moments and voice profile are theirs alone. Managers see counts and results, never the words.
The company page, handled
Plan the company page's month on a calendar, publish to it, and read its reach beside the team's.